IT Lures [HORROR]

A Roblox experience owned by Lure™.

HorrorENhorrormultiplayerstory-driven

IT Lures [HORROR] is a horror experience created on 2021-11-17. It has recorded 4,656,228 lifetime visits and 111,480 favorites. The game holds a 54% like percentage and currently has 9 players online. The genre is classified as horror.

Description (written by the developer; not a statement by this register)

No one knows what exactly "it" is, but it's there, and it's waiting. Venture into multiple existing maps and many future ones to try and discover the story behind this vengeful ghost. 🤍 PREMIUM BENEFITS: - Flashlight - Chat tag - Body Effects ❗️ RECOMMENDED; - USE HEADPHONES - GRAPHICS SET HIGH, DEPENDING ON YOUR DEVICE - PLAY WITH GROUPS 🎮 CONTROLS: - Sprint - LEFT SHIFT - Interactions - E 🎉THANK YOU FOR 4 MILLION VISITS! Tags: Horror, Multiplayer Horror, Psychological, Multiplayer, Creepy, Scary, Curse, Dark, Realistic, Escape, Abandoned, Lost, Mystery

Last updated by the developer 26 Jun 2026, 19:27 UTC.

playing (measured 10 Aug 2026, 21:32 UTC)

4,656,228

lifetime visits

54%

liked (6,122 👍 / 5,176 👎)

111,486

favourites (23.9 per 1k visits)

17 November 2021

created (per Roblox)

Play on Roblox →

Live players over time

Growth

Growth history is still building. We hold one measurement for this entry. A trend needs at least two, taken days apart — so this will fill in on its own rather than being estimated. We do not publish numbers we have not measured.

Measurement log — every players count we have recorded
Measured (UTC)	Players	Change
10 Aug 2026, 21:32	2	first reading

Concurrent players at each of our measurements (insert-on-change).

Monetization — game passes

[SALE] Streetlight

250 R$

[SALE] Book of Light

100 R$

[SALE] RGB Flashlight

85 R$

[SALE] RGB Lantern

85 R$

[SALE] OP Lantern

25 R$

[SALE] High Powered Flashlight

25 R$

[SALE] Glowstick

15 R$

Game passes for sale and their prices, measured from the Roblox passes API. Developer products bought inside the game aren’t publicly listable.

Badge funnel

You've Completed Part One. · progression326,622 · 30.5% win

How many players have ever earned each badge — a proxy for how far players get before they stop. Steep drop-offs mark where a game loses people. Win rate is the past-day share of players who earned it; categories are assigned by a language model from each badge’s own name and description.

Roblox recommends these alongside it

The Orphanage [HORROR]by Swan_Destroyed

7 playing

The Binding Chapter 1: First Descentby Black Pirate Studios

8 playing

Forbidden Places [HORROR]by Doeng Developer

19 playing

LAMENTby Barudak Rosblok

43 playing

ENTOMBED [HORROR]by KAZENHOOD STUDIOS

2 playing

Monster [HORROR]by Astra's Army

275 playing

Roblox’s own “games like this” rail, as we recorded it on 22 August 2026. The order is Roblox’s, not ours. Which games it points at most →

Like ratio over time

Growth

2 measurements spanning 10 days. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 53–55 and does not start at zero.

Measurement log — every % liked count we have recorded
Measured (UTC)	% liked	Change
24 Aug 2026, 02:08	54	no change
14 Aug 2026, 02:08	54	first reading

Percentage of votes that are likes, at each of our measurements. A falling line is a game losing its crowd’s goodwill.