Makeup Store Simulator 💄 e.l.f. UP!
A Roblox experience owned by e.l.f. UP!.
TycoonENe.l.f. CosmeticsTycoonCrafting
Makeup Store Simulator 💄 e.l.f. UP! is a tycoon experience created on 2023-10-30. It has 33,868,935 lifetime visits, 145,118 favorites, and a 96% like percentage. Currently, 61 players are active. The game features multi-story tycoon mechanics and hair care crafting.
Description (written by the developer; not a statement by this register)
Like and join the group for $5,000 in-game cash! Introducing WHAT THE H.E.L.F.?!, our newest update bringing haircare to e.l.f. UP! 💖 🏢 NEW: MULTI-STORY TYCOONS +🧴NEW HAIR CARE CRAFTING & More! Create all-new haircare holy grails with the brand-new Hair Care Crafting Station! Craft products including: 🫧 Signature Shampoo 💧 Signature Conditioner ✨ Strengthening Oil 💖 3-in-1 Cream Tube + Wand 🪮 Anti-Frizz Spray 💅 Welcome to e.l.f. UP!, the ultimate makeup tycoon experience! 💄 Build, design, and grow your very own beauty empire in the biggest update yet! 🌎 Explore an all-new, expanded map with multiple new areas to discover. 🏬 Customize every part of your store, including furniture, walls, floors, windows, and ceilings. 💋 Craft custom makeup products, stock your shelves, and hire employees to grow your empire. Brought to you by e.l.f. This experience may contain advertising. Some items and features may require payment using Robux.
Last updated by the developer 7 Aug 2026, 18:49 UTC.
Live players over time
Growth
Growth history is still building. We hold one measurement for this entry. A trend needs at least two, taken days apart — so this will fill in on its own rather than being estimated. We do not publish numbers we have not measured.
| Measured (UTC) | Players | Change |
|---|---|---|
| 10 Aug 2026, 14:16 | 49 | first reading |
Concurrent players at each of our measurements (insert-on-change).
Monetization — game passes
Game passes for sale and their prices, measured from the Roblox passes API. Developer products bought inside the game aren’t publicly listable.
Badge funnel
How many players have ever earned each badge — a proxy for how far players get before they stop. Steep drop-offs mark where a game loses people. Win rate is the past-day share of players who earned it; categories are assigned by a language model from each badge’s own name and description.
Roblox recommends these alongside it
Roblox’s own “games like this” rail, as we recorded it on 22 August 2026. The order is Roblox’s, not ours. Which games it points at most →
Like ratio over time
Growth
| Measured (UTC) | % liked | Change |
|---|---|---|
| 2 Sept 2026, 15:19 | 96 | no change |
| 23 Aug 2026, 15:06 | 96 | first reading |
Percentage of votes that are likes, at each of our measurements. A falling line is a game losing its crowd’s goodwill.