Makeup Store Simulator 💄 e.l.f. UP!

A Roblox experience owned by e.l.f. UP!.

TycoonENe.l.f. CosmeticsTycoonCrafting

Makeup Store Simulator 💄 e.l.f. UP! is a tycoon experience created on 2023-10-30. It has 33,868,935 lifetime visits, 145,118 favorites, and a 96% like percentage. Currently, 61 players are active. The game features multi-story tycoon mechanics and hair care crafting.

Description (written by the developer; not a statement by this register)

Like and join the group for $5,000 in-game cash! Introducing WHAT THE H.E.L.F.?!, our newest update bringing haircare to e.l.f. UP! 💖 🏢 NEW: MULTI-STORY TYCOONS +🧴NEW HAIR CARE CRAFTING & More! Create all-new haircare holy grails with the brand-new Hair Care Crafting Station! Craft products including: 🫧 Signature Shampoo 💧 Signature Conditioner ✨ Strengthening Oil 💖 3-in-1 Cream Tube + Wand 🪮 Anti-Frizz Spray 💅 Welcome to e.l.f. UP!, the ultimate makeup tycoon experience! 💄 Build, design, and grow your very own beauty empire in the biggest update yet! 🌎 Explore an all-new, expanded map with multiple new areas to discover. 🏬 Customize every part of your store, including furniture, walls, floors, windows, and ceilings. 💋 Craft custom makeup products, stock your shelves, and hire employees to grow your empire. Brought to you by e.l.f. This experience may contain advertising. Some items and features may require payment using Robux.

Last updated by the developer 7 Aug 2026, 18:49 UTC.

playing (measured 10 Aug 2026, 14:16 UTC)

33,868,935

lifetime visits

96%

liked (330,862 👍 / 15,053 👎)

146,078

favourites (4.3 per 1k visits)

30 October 2023

created (per Roblox)

Play on Roblox →

Live players over time

Growth

Growth history is still building. We hold one measurement for this entry. A trend needs at least two, taken days apart — so this will fill in on its own rather than being estimated. We do not publish numbers we have not measured.

Measurement log — every players count we have recorded
Measured (UTC)	Players	Change
10 Aug 2026, 14:16	49	first reading

Concurrent players at each of our measurements (insert-on-change).

Monetization — game passes

CEO

2,499 R$

Socking Manager

1,999 R$

Planner

999 R$

e.l.f. Made Millionaire Pack

999 R$

PERMANENT +100% XP Booster

799 R$

PERMANENT +100% Cash Booster

799 R$

Hire More Workers

499 R$

Icon in the Making Pack

399 R$

Cashier NPC

399 R$

PERMANENT +40% Customer Luck Booster

399 R$

Athenian Building Materials

149 R$

Galaxy Materials

149 R$

Fruit Frenzy Materials

149 R$

Midnight Building Materials

149 R$

Viral Starter Pack

149 R$

Sci-Fi Decorations

149 R$

Game passes for sale and their prices, measured from the Roblox passes API. Developer products bought inside the game aren’t publicly listable.

Badge funnel

Welcome to e.l.f. UP! · welcome70,140 · 81.2% win

How many players have ever earned each badge — a proxy for how far players get before they stop. Steep drop-offs mark where a game loses people. Win rate is the past-day share of players who earned it; categories are assigned by a language model from each badge’s own name and description.

Like ratio over time

Growth

8 measurements spanning 70 days. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 95–97 and does not start at zero.

Measurement log — every % liked count we have recorded
Measured (UTC)	% liked	Change
1 Nov 2026, 15:35	96	no change
22 Oct 2026, 15:32	96	no change
12 Oct 2026, 15:31	96	no change
2 Oct 2026, 15:30	96	no change
22 Sept 2026, 15:23	96	no change
12 Sept 2026, 15:21	96	no change
2 Sept 2026, 15:19	96	no change
23 Aug 2026, 15:06	96	first reading

Percentage of votes that are likes, at each of our measurements. A falling line is a game losing its crowd’s goodwill.