[SUMMER!] IT GIRL 🏝️

A Roblox experience owned by IT GIRL Magazine.

Fighting & PvPENfashiondress-upbratz-inspired

[SUMMER!] IT GIRL 🏝️ is a Roblox experience categorized under fighting-pvp. Created on 2023-12-27, the game has accumulated 232,490,720 lifetime visits and 3,236,245 favorites. Currently, 7,782 players are active. The title holds an 82% like percentage.

Description (written by the developer; not a statement by this register)

Welcome to IT GIRL, a fashion game inspired by Bratz where you can dress up to your heart's content! Use code "ITGIRL" for 250 diamonds to get started! 🎀

Last updated by the developer 21 Aug 2026, 13:26 UTC.

5,258

playing (measured 21 Aug 2026, 20:54 UTC)

236,141,817

lifetime visits

82%

liked (254,515 👍 / 54,300 👎)

3,236,245

favourites (13.7 per 1k visits)

27 December 2023

created (per Roblox)

Play on Roblox →

Live players over time

Growth

2 measurements spanning 11 days, net -4,426. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 4,594–10,348 and does not start at zero.

Measurement log — every players count we have recorded
Measured (UTC)	Players	Change
21 Aug 2026, 20:54	5,258	-4,426
10 Aug 2026, 14:04	9,684	first reading

Concurrent players at each of our measurements (insert-on-change).

Monetization — game passes

VIP

599 R$

Ecarlate Enchante Set

250 R$

Custom Makeup

250 R$

Pets!

250 R$

Hairdye

200 R$

Teleport to Rooms

150 R$

Equip Extra Items

100 R$

Faster Speed

100 R$

Game passes for sale and their prices, measured from the Roblox passes API. Developer products bought inside the game aren’t publicly listable.

Badge funnel

You're an It Girl! · other51,585,100

🏆 First Win! · progression6,659,406

Unlock the Magic! · other1,286,511

🏆 10 Wins! · progression470,948

You Participated in the Laufey Event! · social429,515

You Completed the Care Bear Quest! · progression43,543

I Attended Laufey's Concert! · social37,376

🧪 The Scientist · other33,271

🏆 100 Wins! · progression13,348

Met the Creator! · welcome1,846

🏆 1000 Wins!32

How many players have ever earned each badge — a proxy for how far players get before they stop. Steep drop-offs mark where a game loses people. Win rate is the past-day share of players who earned it; categories are assigned by a language model from each badge’s own name and description.