[SUMMER!] IT GIRL 🏝️

A Roblox experience owned by IT GIRL Magazine.

RoleplayENfashion dress-upBratz-inspiredcustomization

[SUMMER!] IT GIRL 🏝️ is a roleplay experience created on 2023-12-27. It currently has 3,861 players. The game has accumulated 258,327,284 lifetime visits and 3,618,235 favorites. User engagement shows an 83% like percentage.

Description (written by the developer; not a statement by this register)

Welcome to IT GIRL, a fashion game inspired by Bratz where you can dress up to your heart's content! Use code "ITGIRL" for 250 diamonds to get started! 🎀

Last updated by the developer 29 Oct 2026, 23:39 UTC.

5,399

playing (measured 31 Oct 2026, 16:50 UTC)

264,461,393

lifetime visits

83%

liked (265,117 👍 / 55,676 👎)

3,653,167

favourites (13.8 per 1k visits)

27 December 2023

created (per Roblox)

Play on Roblox →

Live players over time

Growth

500 measurements spanning 21 days, net +1,760. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 721–8,796 and does not start at zero.

Measurement log — every players count we have recorded, most recent 20 of 500
Measured (UTC)	Players	Change
31 Oct 2026, 16:50	5,399	+94
31 Oct 2026, 15:50	5,305	-51
31 Oct 2026, 14:50	5,356	+330
31 Oct 2026, 13:50	5,026	+545
31 Oct 2026, 12:50	4,481	+650
31 Oct 2026, 11:50	3,831	+196
31 Oct 2026, 10:50	3,635	+171
31 Oct 2026, 09:50	3,464	+191
31 Oct 2026, 08:50	3,273	-11
31 Oct 2026, 07:50	3,284	+252
31 Oct 2026, 06:50	3,032	+115
31 Oct 2026, 05:50	2,917	-160
31 Oct 2026, 04:50	3,077	-289
31 Oct 2026, 03:50	3,366	-326
31 Oct 2026, 02:50	3,692	+143
31 Oct 2026, 01:50	3,549	-67
31 Oct 2026, 00:50	3,616	+471
30 Oct 2026, 23:50	3,145	-74
30 Oct 2026, 22:50	3,219	-465
30 Oct 2026, 21:50	3,684	first reading

Concurrent players at each of our measurements (insert-on-change).

Monetization — game passes

VIP

599 R$

Custom Makeup

250 R$

Pets!

250 R$

Ecarlate Enchante Set

250 R$

Hairdye

200 R$

Teleport to Rooms

150 R$

Faster Speed

100 R$

Equip Extra Items

100 R$

Game passes for sale and their prices, measured from the Roblox passes API. Developer products bought inside the game aren’t publicly listable.

Badge funnel

You're an It Girl! · other57,667,794 · 49.6% win

🏆 First Win! · progression7,537,244 · 9.6% win

Unlock the Magic! · other1,286,511 · 0.00% win

🏆 10 Wins! · progression555,892 · 1.2% win

You Participated in the Laufey Event! · social429,515 · 0.00% win

You Completed the Care Bear Quest! · progression43,543 · 0.00% win

🧪 The Scientist · other40,151 · 0.10% win

I Attended Laufey's Concert! · social37,376 · 0.00% win

🏆 100 Wins! · progression15,601 · 0.00% win

Met the Creator! · welcome1,881 · 0.00% win

🏆 1000 Wins! · progression37 · 0.00% win

How many players have ever earned each badge — a proxy for how far players get before they stop. Steep drop-offs mark where a game loses people. Win rate is the past-day share of players who earned it; categories are assigned by a language model from each badge’s own name and description.

Like ratio over time

Growth

1695 measurements spanning 71 days, net +1. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 82–83 and does not start at zero.

Measurement log — every % liked count we have recorded, most recent 20 of 1695
Measured (UTC)	% liked	Change
31 Oct 2026, 16:50	83	no change
31 Oct 2026, 15:50	83	no change
31 Oct 2026, 14:50	83	no change
31 Oct 2026, 13:50	83	no change
31 Oct 2026, 12:50	83	no change
31 Oct 2026, 11:50	83	no change
31 Oct 2026, 10:50	83	no change
31 Oct 2026, 09:50	83	no change
31 Oct 2026, 08:50	83	no change
31 Oct 2026, 07:50	83	no change
31 Oct 2026, 06:50	83	no change
31 Oct 2026, 05:50	83	no change
31 Oct 2026, 04:50	83	no change
31 Oct 2026, 03:50	83	no change
31 Oct 2026, 02:50	83	no change
31 Oct 2026, 01:50	83	no change
31 Oct 2026, 00:50	83	no change
30 Oct 2026, 23:50	83	no change
30 Oct 2026, 22:50	83	no change
30 Oct 2026, 21:50	83	first reading

Percentage of votes that are likes, at each of our measurements. A falling line is a game losing its crowd’s goodwill.

Off-platform reach

1,583,014

YouTube views across 12 matched videos

Most-viewed match: “Revealing My *NEW* FREE ITEM CODE In IT GIRL... Roblox”.

Summed views of the top YouTube videos matching this game’s name — an approximate, name-matched measure of cultural footprint beyond Roblox, not an exact total. Measured 8 Sept 2026, 03:20 UTC.